Brand voice notes

Voice notes are a free-text field on each site. Whatever you write there is returned by get_site_context, so an agent reading context before publishing picks up your house style without you re-explaining it in every conversation.

Setting them

1. 1Open Sites in the dashboard and choose the site.
2. 2Write the notes in the brand voice field.
3. 3Save. The next get_site_context call returns them.

What to put in them

• Tone in a sentence: "Plain, direct, no exclamation marks."
• Person and tense: "We, not the company name. Past tense for releases."
• Spelling and formatting conventions: British spelling, sentence-case headings, no emoji.
• Words to avoid, and words to prefer over them.
• Structural defaults: an intro paragraph before the first heading, a short summary at the end.
• Which categories to use, and not to invent new ones.

Keep them short and concrete. "Avoid the word 'leverage'" changes output; "be engaging" does not. The field holds up to a few thousand characters — you will not need most of them.

What they are not

Voice notes are guidance to a model, not enforcement. An agent can ignore them, and different models follow them to different degrees. If a rule genuinely must not be broken — a term that can never appear — put it in the site's blocked terms under a guardrails policy, where it holds the post for review rather than trusting the model.

What can go wrong

• The agent never called get_site_context, so it never saw the notes. Ask it to read context first.
• The notes contradict what the person asked for in the conversation. The immediate instruction usually wins.
• Notes so long they dilute themselves. Cut them back to the rules you actually care about.